GreenLeaf Organics
90-day multi-channel launch campaign for a new organic FMCG brand in the UAE.
Client
GreenLeaf Organics
Category
Digital Marketing
Year
2024
Location
Dubai, UAE
Services Used
The Project
GreenLeaf Organics launched a new line of organic pantry staples in the UAE market. dhub designed and executed a 90-day multi-channel digital campaign targeting health-conscious households across Dubai, Abu Dhabi, and Sharjah.
What we faced
GreenLeaf was a completely new brand in a crowded UAE organic food market dominated by established European and American brands. They had a modest AED 450,000 budget, three months to hit sales targets, and no existing audience or social proof to leverage. Every rupee had to work.
How we solved it
We built a full-funnel campaign strategy. Top-of-funnel: punchy video ads on Meta featuring real UAE families cooking with the products, translated into English, Arabic, and Malayalam. Middle-of-funnel: a content partnership with 12 micro-influencers (5k–50k followers) in the UAE food niche. Bottom-of-funnel: Google Shopping and dynamic retargeting with urgency-driven offers. Every creative was A/B tested weekly.
Outcomes that matter
Measurable impact delivered through strategy, creativity, and execution.
6.8x
Return on ad spend (ROAS)
2.4M
People reached across UAE
18%
Click-through rate (Meta)
₹12Cr
Revenue generated in 90 days
Project Showcase
GreenLeaf Organics
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GreenLeaf Organics
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GreenLeaf Organics
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GreenLeaf Organics
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Tools & Technologies
The platforms and tools we used to deliver this project.
“We expected a good campaign. dhub delivered an outstanding one. 6.8x ROAS in a brand-new market is almost unheard of — and they did it with a modest budget and a new brand.”
Fatima Al-Rashid
Marketing Director, GreenLeaf Organics
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