Web Development

TechGear India

High-performance eCommerce rebuild for a fast-growing electronics retailer.

Client

TechGear India

Category

Web Development

Year

2025

Location

Bangalore, India

Services Used

UX ResearchUI DesignWeb DevelopmentShopify SetupPayment IntegrationPerformance Optimization
Project Overview

The Project

TechGear India is one of Bangalore’s fastest-growing consumer electronics retailers. They engaged dhub to replace their outdated Magento store with a modern, fast, conversion-optimized eCommerce platform designed for the Indian market.

The Challenge

What we faced

The old Magento site was painfully slow (8+ second load times), had a 1.2% conversion rate, and a cart abandonment rate above 80%. Mobile shoppers — which made up 72% of traffic — struggled with broken filters, confusing checkout, and unreliable payment flows. The client needed a complete rebuild without losing SEO rankings.

Our Solution

How we solved it

We rebuilt the storefront on Shopify with a custom Next.js frontend. Every decision was optimized for Indian mobile users on slower networks: aggressive image optimization, edge caching, one-page checkout with Razorpay integration, Hindi/English toggle, and cash-on-delivery support. We migrated the full catalog (8,000+ SKUs) while preserving every legacy URL via 301 redirects.

The Results

Outcomes that matter

Measurable impact delivered through strategy, creativity, and execution.

1.4s

Average page load time

4.8%

Conversion rate (4x improvement)

62%

Drop in cart abandonment

₹4.2Cr

Additional revenue in Q1

Gallery

Project Showcase

TechGear India

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TechGear India

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TechGear India

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TechGear India

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Tech Stack

Tools & Technologies

The platforms and tools we used to deliver this project.

Next.jsShopifyTailwind CSSRazorpayGoogle AnalyticsAlgolia Search

“We 4x’d our conversion rate in the first quarter after launch. The dhub team understood Indian eCommerce better than any agency we’d worked with.”

Rahul Deshpande

Co-Founder, TechGear India

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